In a continuation of our spring summer vibe, we wanted to reiterate the feeling of lightness. But how do you translate that to festive wear? It’s a challenge we posed ourselves, in our continuing quest to provide women everywhere with effortless separates. While women have embraced the comfort of athleisure, when it comes to our Indian clothes, we seem to resign ourselves to being weighed down by voluminous, uncomfortable clothing. The heavier, the better seems to be the mantra. But why?
By subverting traditional codes, our latest collection is the antidote. Its breezy, easy, and chic. Just how clothes should feel.
Its fit for the hip bride; its fit for the renegade sister; its fit for the sophisticated mother-of-the-groom; its fit for every bridesmaid, who wants to still be herself on her bff's big day; its fit for Diwali; its fit for Eid; its fit for destination weddings; its fit for sumptuous palaces; it fits your life.
We've used print and texture, flare and fit, textile and embellishment to bring together the perfect mix and match festive wardrobe. There are long jackets and lehengas, kimonos and wide leg pants, slips and shararas.
These are clothes to move in. These are clothes to dance the night in. These are clothes that feel as easy when you slip them on as when you slip them off.
These are the clothes that #allthecoolgirlswillbewearing. (And yes, that's YOU!)